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Programme Structure

General Information

Degree Title and Field of Study
Full Degree Title :
Bachelor of Business Administration (Management) 
Degree Abbreviation : B.B.A. (Management) 

Programme Title and Field of Study
Bachelor of Business Administration Programme Field of Study: Management (Management) 

Programme Type :
Regular
Duration of Study :
not less than 6 semesters
Location :
Southeast Asia University
Total Credits Required for Graduation :
123 credits
Language of Instruction :
Thai and English

Teaching and Learning Schedule
Tuesday – Sunday Time 08.30 – 18.00 hrs.
Semester 1 August – December
Semester 2 January – May
Summer Semester June – July

The teaching schedule shall be in accordance with the Academic Calendar of Southeast Asia University for each academic year.

Curriculum

1 Total Credits
Total for the entire programme 123credits  

2 Programme Structure
Students must register for a total of not less than 123 credits

by studying various courses in accordance with the structure, components, and requirements of the programme as follows

1) 

General Education Courses 

30 

credits 

 

1.1 

Humanities Courses Group 

6 

credits 

  Social Sciences Courses Group 

6 

credits 

  Language Courses Group 

12 

credits 

  Science and Mathematics Courses Group 

6 

credits 

2) 

Major Courses 

87 

credits 

 

2.1 

Basic Foundation Courses 

45 

credits 

  2.1.1 Core Business Courses Group 

45 

credits 

 

2.2 

Major-Specific Courses 

42 

credits 

  2.2.1 Required Major Courses 

30 

credits 

  2.2.Major Elective Courses 

12 

credits 

3) 

Free Elective Courses 

6 

credits 

 1.1 Free Elective Courses

6 

credits 

 Total 

123 

credits 

Study Plan
Study Plan Bachelor of Business Administration ProgrammeField of Study: Management 

Year 1 Semester 1

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

700101107 

Humanities Courses Group 

(306) 

 

700201-211 

Social Sciences Courses Group 

(306) 

 

700301-315 

Language Courses Group 

(306) 

 

700401-411 

Science and Mathematics Courses Group 

(306) 

 

720101 

Business Economics 

(306) 

 

720102 

Modern Marketing 

(306) 

 

 

Total Credits 

18 (XXX) 

 

Year 1 Semester 2

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

700101107 

Humanities Courses Group 

(306) 

 

700201-211 

Social Sciences Courses Group 

(306) 

 

700401-411 

Science and Mathematics Courses Group 

(306) 

 

720103 

Organization and Human Capital Management 

(306) 

 

720104 

English for Business 

(306) 

 

726101 

Business Ethics and Social Responsibility 

(306) 

 

 

Total Credits 

18 (XXX) 

 

Year 2 Semester 1

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

700301-315 

Language Courses Group 

(306) 

 

700301-315 

Language Courses Group 

(306) 

 

720201 

Quantitative Analysis for Business 

(306) 

 

720401 

Information Technology for Business 

(306) 

 

720402 

Creative Thinking and Innovation 

(306) 

 

726102 

Management Information Systems 

(306) 

 

 

Total Credits 

18 (XXX) 

 

Year 2 Semester 2

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

700301-315 

Language Courses Group 

(306) 

 

720202 

Business Statistics 

(306) 

 

720105 

Accounting for Business Decision Making 

(306) 

 

726103 

Organizational Planning and Control 

(306) 

 

726104 

Organizational Design for Sustainability 

(306) 

 

7262xx 

Major Elective Courses 

(306) 

 

 

Total Credits 

18 (XXX) 

 

Year 3 Semester 1

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

720106 

Taxation and Business Law 

(306) 

 

720203 

Financial Management for Business 

(306) 

 

726105 

Change Management 

(306) 

 

726106 

Business Research Methodology 

(306) 

 

7262xx 

Major Elective Courses 

(306) 

 

 

Total Credits 

15 (XXX) 

 

Year 3 Semester 2

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

720301 

Production and Operations Management 

(306) 

 

720302 

International Business Management 

(306) 

 

726107 

Project Management 

(306) 

 

726108 

Digital-Age Leadership 

(306) 

 

xxxxxx

Free Elective Courses 

(306) 

 

 

Total Credits 

15 (XXX) 

 

Year 4 Semester 1

Course Code 

Course Title 

credits 

Prerequisite/Corequisite 

720304 

Strategic Management and Business Risk 

(306) 

 

720305 

Business Management and Transition 

(306) 

 

726109 

New Business Creation and Entrepreneurship 

(306) 

 

726110 

Seminar in Modern Business Management 

(306) 

 

xxxxxx 

Free Elective Courses 

(306) 

 

 

Total Credits 

15 (XXX) 

 

Year 4 Semester 2

Course Code 

Course Title credits 

Prerequisite/Corequisite 

7262xx

Major Elective Courses 

(306) 

 

7262xx

Major Elective Courses 

(306) 

 

or 726207 

or choose to register for the internship program in the course 726207 Professional Experience in Management (Internship) 

3(300 hours-0) 

 
 Total Credits 

6 (XXX)